We are an examination of entrepreneurship and meaning through t-shirts. Its purpose is to understand into what kind of human beings we become when living oriented by today’s culture of innovation, starts-ups and entrepreneurs. For us, it is relevant to think and talk about it because this culture is shaping the world around us and changing the ways we understand ourselves.
Our examination is one that goes gradually, slowly putting pieces together. We know that to fully understand what is going on it is necessary to grasp the thing as a whole, but that to achieve the whole analysis of its part is necessary. So, our examination goes through explorations, each one running a different vein or aspect of today’s entrepreneurship culture.
Our t-shirts express and symbolize what we found of each exploration, specially what we consider are key issues to understand who we are when living oriented by that culture, what contradictions we face under it, and what possibilities can we find and develop to solve them.
We find ourselves motivated to open up this dialog because we have felt and suffered those contradictions by our own, and also found that the blogs, handbooks, gurus, and journals available are focused mainly on performance, missing them most of the time.
You can know more about what Normalem is reading our manifesto here