Ideas worth wearing

Not to persuade, but to invite in

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Man in front of a Normalem Speech #2 Grey Triblend T-Shirt, reflecting on ideas worth wearing.
Man looking at a Normalem Speech #2 Grey Triblend T-Shirt, reflecting on ideas worth wearing.

Why worth wearing?

Because our t-shirts express a way of living.

Relevance #1

What is relevant to human existence? Don’t be fooled by quantity; sometimes, a wink can mean everything.
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Relevance #1

What is relevant to human existence? Don’t be fooled by quantity; sometimes, a wink can mean everything.
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Respect #2

Why does respect matter? It might be the base for freedom; and disrespect its death.
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Respect #2

Why does respect matter? It might be the base for freedom; and disrespect its death.
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Imagining #1

Be wary of reason; new beginnings come from your imagination.
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Imagining #1

Be wary of reason; new beginnings come from your imagination.
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Together #1

We're not alone. But whom are we with? What is the extension of us?
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Together #1

We're not alone. But whom are we with? What is the extension of us?
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Ideas worth living

At Normalem our goal is to have conversations and reflections about the foundations that guide our lives. Then, we design t-shirts about those foundations, as a way to embody them and invite conversations.

Of course, these ideas will always be provisional, demanding upon them constant reflection. To think wrongly is human; what is unhuman is not to think.

Our Manifesto
A photo of a man divided in half with one half wearing a Normalem Speech #2 Black Triblend T-Shirt and the other half a Navy Blue Suit and Tie.

"If you have nothing to say, wear a suit."

- Bing Gordon (Electronic Arts)

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